Engagement with Society and Local Communities

In line with its Fundamental Credo, the entire Hitachi Cable Group is working as one to conduct corporate activities in a fair and open manner, promote harmony with the natural environment and engage vigorously in activities that contribute to social progress. These activities are implemented through the daily operations of all Group employees, domestic and overseas.

Works and Regional Environmental Improvement/Environmental Preservation

Joining Japan Business Federation's Declaration of Biodiversity

Environmental development activities in the Ogitsuyama Nature Park

The Japan Business Federation (Nippon Keidanren) announced a Declaration of Biodiversity in March 2009, explaining the basic concept behind its promotion of corporate activities that give due consideration to biodiversity. In December 2009, in accordance with its Fundamental Credo that upholds the principle of promoting harmony with the natural environment, Hitachi Cable has agreed to cooperate on and participated in related initiatives with the Nippon Keidanren as a Promotion Partner. Meanwhile, the Hitachi Cable Group is promoting wide-ranging environmental projects, from those aimed at improving conditions surrounding its works to those intended for protecting the global environment. Also, while conducting biodiversity-conscious corporate activities, Hitachi Cable is proactively implementing other activities to maintain and revitalize the natural environment. These activities include a project that improves conditions of the Ogitsuyama Nature Park.

Cleaning Activities in Singapore's Sungei Buloh Wetland Reserve

Hitachi Cable (Singapore) Pte. Ltd. started cleaning activities in the Sungei Buloh Wetland Reserve in Singapore in January 2010. Boasting an area of 87 hectares, this wetland site is the first to be designated as a nature park by the Singaporean government. Being home to mangroves and rare animals and plants as well as being a migratory stopover for birds, many people visit this reserve to observe the wildlife. Also, the reserve has been selected as a target for nature protection and forest restoration under the Singapore Green Plan 2012 promoted by the Singaporean government.

Collaboration with NPOs

Continuing the "ecoCAP Movement"

Plastic bottle caps collected from the Group companies

Through the ecoCAP Movement, the caps of plastic bottles are sorted, collected and recycled as a reusable resource. The recycling of these caps not only saves resources but also reduces CO2 emissions by an amount equivalent to the CO2 that would have been generated through their incineration. Also, proceeds from sales of these caps to recycling companies are used to deliver vaccines for various infectious diseases to underprivileged children throughout the world. The Hitachi Cable Group joined the ecoCAP Movement in November 2007, and as of June 2010 we have collected a total of 2,057,800 caps, the equivalent of 2,572 polio vaccines or 16,205 kg of CO2 emissions—the amount absorbed by 1,158 Japanese cedars in a year.

Participation in the "goo Green Label" Project

NTT Resonant Inc. operates a search engine called "goo Green Label." This environment-friendly search engine is operated with a special mechanism. That is, users of the search engine can contribute to environmental conservation as NTT Resonant donates 15% of the gross profit it makes from advertisements placed on goo Green Label search result displays to various kinds of soical contribution NGOs and NPOs.
Having become a corporate partner of this project, Hitachi Cable has promoted the use of the goo Green Label search engine on a companywide basis.

Participation in the "Morino Chonai-Kai" Initiative

Hitachi Cable has participated in an initiative called "Morino Chonai-Kai" (literally, Forest Neighborhood Association), which is promoting forest thinning and the effective use of paper made from wood collected through forest thinning, as a support company. This initiative is operated by Office-Chonai-Kai, an environmental NPO working to encourage the recycling of used paper. By prioritizing the use of certain types of paper that contribute to the promotion of forest thinning, we are assisting in the sound development of forests in Japan.

Corporate Sports

Marathon Team: Regular Contestant in the New Year Ekiden

Hitachi Cable's Marathon Team has participated in the New Year Ekiden (All-Japan Inter-Business Organization Ekiden Relay Race), which takes place every New Year's Day, for the past eight consecutive years, for a total of 23 times. Not only runners, but also team staff, employee supporters throughout Japan and people in the local communities along the relay course all share the excitement and come together for this event. Members of the Marathon Team also participate in the Hitachi Sakura Road Race held in Hitachi City, Ibaraki Prefecture, as guest runners and in the Kasumigaura Marathon (International Blind Marathon Kasumigaura), which takes place in Tsuchiura City, Ibaraki Prefecture, as escorts for visually impaired runners. Through proactive participation in these and other sporting events and local festivals, we are striving to invigorate local communities and contribute to sports promotion.

Basketball Team : Assisting Sports Promotion

Hitachi Cable's Basketball Team, the "Hitachi Cable Bulldogs," belongs to the Japan Basketball League 2 (JBL2), competing in games all over Japan and contributing to the promotion of basketball.
Aside from such professional activities, our basketball team conducts exchange activities in the community around Hitachi City, their hometown, through basketball. In particular, technical training programs and practice matches are popular events, attracting the participation of a number of local elementary, junior and senior high school students each year.

Social Welfare and Donations

Participation in the Hitachi National Food Drive in the United States

Hitachi Group companies located in North America are promoting the Hitachi National Food Drive. From the Hitachi Cable Group, Hitachi Cable America Inc. and Hitachi Cable Manchester Inc. have joined this initiative. Through this program, foodstuff is donated, while monetary contributions are also made. Proceeds from monetary donations are used to purchase foodstuff for donations.

Donation of Stationary to Elementary Schools in Mexico

Located in Mexico, Hitachi Cable Group company HC Queretaro, S.A. de C.V. manufactures and sells automotive brake hoses. HC Queretaro has participated in stationary donation activities promoted by the Queretaro City government and local teachers' associations. Through these activities, the company collects such stationary items as pencils, pens and notebooks, which are then donated to local elementary schools, and is thus contributing to the development of the educational environment in local communities.

Other Major Social Contribution Activities in FY2010

Category and Activity Description Name of Company and Works Regional Cleaning Activities "Clean & Green Project" parks cleaning and weeding activities organized by the association of local corporations Hitachi Cable Precision Co., Ltd. Sendai City volunteer cleaning activities organized by Hitachi Aobakai Tohoku Rubber Co., Ltd., Hitachi Densen Shoji, Ltd. (Tohoku Branch) "Clean-Up Day" cleaning activities around the works Hitachi Cable Film Device, Ltd. Kazusagawa River cleaning activities promoted by local volunteers Works and Group companies in the Hitachi area Cleaning activities along the river near the works in cooperation with the Juo RiverFishermen's Cooperative Cleaning activities at stations, along commuter roads and on beaches near business sites Mount Kamine and Mount Takasuzu Climb & Clean Program Cleaning activities around Kanda Station in Chiyoda-ku, Tokyo Hitachi Densen Shoji, Ltd. Environmental beautification activities in Aoba-ku, Sendai City Cleaning activities on streets from the Chubu Region Branch Office to nearby stations Love Earth Clean Up in Hokkaido Hitachi Cable, Ltd. (Hokkaido Sales Office), Hokkai Hitachi Densen Kihan, Ltd., Tonichi Kyosan Cable, Ltd. (Hokkaido Sales Office) Tree- Planting Activities Volunteer Experience Tour to Horqin Desert Greening Project in China Hitachi Cable (China) Trading Co., Ltd. Tree Planting Forum Thai Hitachi Enamel Wire Co., Ltd. Tree-planting activities promoted by companies operating in the LIMA Technology Center Hitachi Cable Philippines, Inc. Environmental Development Activities Project to improve the hiking courses within the Ogitsuyama Nature Park Works and Group companies in the Hitachi area Greening of employee parking area within the works' site 25 Tonichi Kyosan Cable, Ltd. Safety-and Hygiene-Related Activities Award presented by Sendai City in recognition of ensuring safety at business site Tohoku Rubber Co., Ltd. Registered under Mori-no-Miyako Heart Aid, a Sendai City initiative to register businesses that are qualified to use automated external defibrillators (AEDs) Award presented by the head of Hitachi Labor Standards Supervision Office for achieving Class-3 no accident record Densen Works, Hitaka Works Voluntary fire department organized Works of Hitachi Cable, Ltd., Tonichi Kyosan Cable, Ltd. Blood Drive Contributions to blood drive Works and Group companies in the Hitachi area, Tsuchiura Works, Tonichi Kyosan Cable, Ltd. Local Production for Local Consumption Promotion of local production for local consumption at welfare facilities Welfare facilities in the Hitachi area (Hitaka Club, Suginouchi Club) Educational Activities Summer Family Hands-on Experience Seminar Hitachi Cable Logi-Tech, Ltd. Work experience programs for junior-high school students Works and site tours for local residents and elementary and junior-high school students Head Office, Hitaka Works and Takasago Works of Hitachi Cable, Ltd., Tohoku Rubber Co., Ltd. High-School Student Internship Program hosted by the Hitachi Chamber of Commerce and Industry Hitachi Magnet Wire Corp. Opening Company Facilities to the Public Athletic field, gym and welfare facilities opened to the public Hitaka Works Athletic field opened to the public free of charge, tennis court opened to the public Tonichi Kyosan Cable, Ltd. Participation in Regional Events Hitaka Onmosa Matsuri festival Hitaka Works Hitachi Sakura Matsuri festival as volunteers Hitaka Natsu-Matsuri festival Tsuchiura City Industry Festival Tsuchiura Works, Hitachi Densen Shoji, Ltd. Donations Donations by employee volunteers to typhoon victims through churches, etc. PHCP, Inc. Participation in "My Tree" tree-planting initiative promoted by the Bureau of Construction, Tokyo Metropolitan Government Hitachi Densen Shoji, Ltd. Donations to Aojyu-Kai, an organization promoting tree planting in Inner Mongolia Donations to NPO Adventure Navigation Crew of Oarai Donations of Hitachi Cable Manchester's category cables to be used in the construction of a new Manchester Boys and Girls Club building Hitachi Cable Manchester Inc. Monetary donations to Haitian earthquake victims Five Hitachi Cable Group companies in North and Central America Donations to Overseas Mutual Aid Funds organized by the Japan Red Cross Society and Japan Broadcasting Corporation (NHK) Hitachi Cable Precision Co., Ltd. Donations to the Japanese Foundation for Cancer Research Hitachi Cable, Ltd. Donations to NPO Budou-no-Ie Others Tohoku Rubber's escalator handrails received a 77 Business Support Foundation prize from the 77 Business Support Foundation in recognition of their top domestic market share Tohoku Rubber Co., Ltd. Became a supporting member for the NHK Symphony Orchestra Hitachi Cable, Ltd. Joined as a board member of the Hitachi Foundation (U.S.) Hitachi Cable America Inc.

CSR-Related External Commendations during FY2010

Organization Survey, etc. Ranking The Nippon Foundation Survey on CSR of Top Japanese Companies 76th (out of 1,725 companies) Toyo Keizai, Inc. 2009 CSR Ranking 146th (out of 1,104 companies) Nikkei Inc. Nikkei Sangyo Shimbun Worker-Friendly Companies Survey 166th (out of 1,543 companies)