The Hitachi Cable Group is committed to contributing to the development of a sustainable society by
providing environment-friendly products and services and, consequently, by assisting the global community
in protecting the environment. In line with the Hitachi Group's proprietary product assessment
standards, Hitachi Cable defi nes its products that satisfy the said standards as "Eco-Products" and
those that are more sophisticated in terms of environmental performance as "Eco-Products Select"
(formerly, "Super Eco-Products"). The Company is working to expand sales of these products.
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Environment-Friendly Design |
The Hitachi Cable Group develops, designs, manufactures
and provides environment-friendly products and
services. Through these activities, we aim to help the
global community protect the environment and establish
a sustainable society.
In order to realize a society that sustainably develops
in harmony with the environment, we must reduce the
environmental burden of our products and services and,
at the same time, make more effi cient and effective use
of limited resources. To this end, we must incorporate
environmental considerations into the design and development
of our products and services. To enable such
design and development processes, the Group has
adopted the Assessment for Design for Environment
(Assessment for DfE) scheme, which is unique to the
Hitachi Group. Assessment for DfE allows us to evaluate
the environmental impact of our products and services
throughout their entire life cycles, covering such stages
as raw materials, manufacture, transport, use, disposal
and reuse. The results of these evaluations are utilized in
the design and development of products with even lower
environmental burdens. Based on such life cycle assessment
(LCA), the Group plans to start a project in FY2012
to calculate CO2 emissions associated with certain products
currently under development.
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Increasing Eco-Products |
Our products and services, where applicable, are
assessed using eight criteria, including weight reduction,
product longevity and energy effi ciency in comparison
with existing products. Then, products that satisfy certain
set standards are designated as Eco-Products. As of
March 31, 2011, the aggregate number of Hitachi Cable
products designated as Eco-Products totaled 199, with
sales of these products amounting to ¥220.2 billion in
FY2011. This sales fi gure accounted for 53% of the consolidated
net sales of the Hitachi Cable Group for the
period. Furthermore, among Eco-Products, those products
and services having especially high environmental
effi ciency—an index refl ecting reductions in greenhouse
gas emissions, consumption of resources and increases
in product and service values—are designated as Super
Eco-Products. During FY2011, three Hitachi Cable products
were designated as Super Eco-Products, bringing
the aggregate total to 19.
Exhibitions Where We Exhibited Eco-Products
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In FY2012, Hitachi Cable replaced the Super Eco-
Products category with the "Eco-Products Select" category
to accelerate its development and provision of
products with even greater environmental performance
than before. Products designated as Eco-Products
Select must satisfy
one of the following
four requirements. |
1. Having a global warming prevention or resource factor
of 10 or more (Reference year was changed from
FY2001 to FY2006, and the rating of functions
became more stringent.)
2. Being an industry leader in terms of environmental
performance
3. Being award-winning or publicly certified
4. Achieving a 50% or more CO2 emission reduction
compared with equivalent products in FY2006
Also, the Hitachi Cable Group launched a new fi veyear
plan in FY2012. Under this new plan, we have set
the following FY2016 targets and will promote environmental product design and thereby accelerate the provision
of our environment-friendly products to achieve
these targets.
FY2016 Targets
- Achieve a ratio of Eco-Products sales to consolidated
net sales of 65%
- Have three or more new products designated as
Eco-Products Select by FY2016
- Complete CO2 emission assessments for more than
20% of all products designated as Eco-Products
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Participating in Exhibitions |
To communicate its environmental initiatives, the Hitachi
Cable Group displays many of its environment-friendly
products, including those with the Eco-Product designation,
at various exhibitions.
Exhibitions Where Hitachi Cable Products Have Been Presented
| Exhibition Name (Location) |
Period |
| Automotive Engineering Exposition |
2010 (Yokohama) May 19 to 21, 2010 |
| Electrical Construction Equipment and Materials Fair (ECEMF) |
2010 (Osaka) May 26 to 28, 2010 |
| INTEROP TOKYO 2010 (Makuhari) |
June 9 to 11, 2010 |
| Tsukuba Forum 2010 (Tsukuba) |
October 20 to 21, 2010 |
| Eco Products 2010 (Tokyo) |
December 9 to 11, 2010 |
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Hitachi Group booth at Eco Products 2010
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A source of renewable energy, photovoltaic (PV) power
generation contributes to the reduction of greenhouse
gases (GHGs), and expectations are growing for PV
power generation's use as a means to create clean
energy that has a significant potential to help prevent
global warming. Accordingly, the use of PV power generation
has spread to wide-ranging fields, including for
residences and public facilities.
The solar panels used for PV power generation are
composed of interconnecting modules consisting of
thin, silicon solar cells. Hitachi Cable's NoWarp* PV wires are used to connect these solar cells and
serve as a conductor to efficiently collect the electricity
generated. We have improved NoWarp's
thermal stress resistance by reforming highly conductive
copper materials to achieve greater flexibility.
Such a feature helps minimize cell warping,
which often occurs when other conductors are used to
connect the solar cells. Consequently, NoWarp prevents
cell deformation and breakage. This enables the creation
of thinner solar cells, which, in turn, contributes to
a reduction in the amount of silicon used. Also, Hitachi
Cable offers an environment-friendly NoWarp PV wire
that uses lead-free soldering, and this wire is compliant
with regulations under the RoHS Directive.
* NoWarp is a registered trademark of Hitachi Cable, Ltd. in
Japan.
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